I never set out to start a clothing brand.
What I wanted was simpler than that
I wanted to wear something that felt calm. Something that didn't try too hard. Fabric that felt good against my skin, made by hands that actually cared, in colours that reminded me of somewhere quieter than a city.
I couldn't find it. So I made it.
That's the short version of how Taanshè started. The longer version involves a lot of time spent thinking about why we get dressed in the morning and what it means when the thing you put on your body was made in a rush, by someone paid too little, to be thrown away by next season.
I didn't want to be part of that cycle. And I had a feeling I wasn't alone.
What Taanshè Actually Is
Taanshè is a slow fashion brand based in Ahmedabad, India. We make artisanal shirts, tops, and jackets for men and women pieces built around hand embroidery, heritage fabrics, and silhouettes that don't expire.
Every garment is made using premium fabrics a lot of linen, because linen breathes, ages well, and comes from the earth. The embroidery is done by hand. The details are small but deliberate — a pocket motif, a patchwork seam, a tone that sits somewhere between slate and sky.
Nothing about it is accidental.
The Mountain Part
The tagline wearable stories from the mountains isn't just aesthetic.
Mountains, to me, represent a pace of life I deeply respect. Unhurried. Textured. Where things are built to last because they have to be. Where craft still matters because shortcuts don't survive the altitude.
That's the energy I want in the clothes. Not loud. Not trend-chasing. Just well made, with intention, and genuinely comfortable to exist in.
Why Sustainable Indian Clothing Matters to Me
India has always known how to make beautiful things slowly. Hand embroidered textiles, handloom fabrics, block-printed cloth this is not a new idea. It is an old one that the fashion industry largely abandoned in the race for cheaper and faster.
Taanshè is my attempt to take it back not as a heritage museum piece, but as real, wearable, everyday clothing. When you buy a hand embroidered shirt from us, you are wearing something made with actual skill, not a machine approximation of it.
That matters to me. I think it matters to you too, or you wouldn't be here.
What I Want Every Piece to Say
Not much, honestly. That's the point.
I want you to put on a Taanshè shirt and feel settled. Like the clothing isn't performing anything it's just there, doing its job, feeling good. I want the embroidery to catch someone's eye and make them ask where you got it. I want you to wear it three years from now and feel like it's only gotten better.
That's what I'm making. Piece by piece, slowly, on purpose.
If that's the kind of wardrobe you're building, I'd love for Taanshè to be part of it.
Shop Women's Collection: https://taanshe.com/collections/women-all-products
Shop Men's Collection:https://taanshe.com/collections/men-all-products
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